Amazon recently purchased Whole Foods for almost $14 billion dollars. Given this move by Amazon into a bricks and mortar high end grocery store, use the links to the articles below to address the questions for this week’s Wiki essay.
Amazon Goes Shopping: Buys Whole Foods for $13.7 Billion http://brandchannel.com/2017/06/16/amazon-whole-fo…
Amazon Go https://www.amazon.com/b?node=16008589011
Forbes: Why Amazon is Buying Whole Foods https://www.forbes.com/sites/richardkestenbaum/201…
In your Wiki essay, discuss the following:
- Given Whole Foods recent decline in sales, what do you think Amazon can bring to the table to re-vitalize this upscale grocery chain?
- Does this acquisition by Amazon signal a shift in their “web only” purchase model or do you feel that it will complement their current Amazon Groceries online store
- Does this signal a shift for Amazon into a limited brick and mortar store model (last November, it opened its first real physical bookstore – Amazon Books at University Village in Seattle and it is currently in beta test of a physical grocery store, Amazon Go, which is scheduled to open to the public sometime this year)? This store is also located in Seattle but is currently only open to employees of Amazon at this time.
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