Promotion Analysis

Submit your analysis for the final P (promotion) for your chosen company’s product/service. Your analysis should cover all the aspects related to promoting the product, including to the customer, as well as to other promotional audiences:

  • What is the communication strategy?
  • What are the communication channels/media?
  • Who represents the product?
  • What is the sales approach?
  • What examples of sales techniques can you provide?

Include in your analysis an evaluation of their promotion strategy:

  • What works?
  • How could they improve?


  • Promotion Analysis Scoring Guide.


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