principles-marketing

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  1. Pricing Strategies Analysis

Because it is so easy to get information on the Internet, consumers generally have become more aware of and sensitive to price. This trend has forced both manufacturers and retailers to become more price competitive. Some consumers even know more about the relative value of different products than the firms from which they are buying. For this assignment, please image that you were assigned the responsibility for selling your firm’s products on Amazon, how would you achieve the highest price? Give three specific ideas. In your analysis, you may use the following guidelines:

  • Identify and describe the firm and products you have selected for your assignment. Why do you believe you should use Amazon to sell the products online? (3 points)
  • List and discuss the three specific ideas that you use to help company achieve the highest price. Explain the key difference among these three ideas. (4 points)
  • Do you believe that the three ideas you mentioned are ethical practices? How do you ensure sending accurate pricing information to consumers? (3 points)

Pricing Strategies Analysis Assignment Grading Rubric

Student: ____________________________________________________________________

What type of product is this for the firm? Is Amazon an ideal marketplace for this product? How about eBay?

____/3

What three pricing strategies do you use to promote the products? Are these strategies practically effective?

____/7

Are there any potential ethical concerns related to these three pricing strategies? How do you create transparency while you are practicing these pricing strategies?

____/5

Total:____________/15

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