Assignment 4: Part D: Your Marketing Plan
Due Week 10 and worth 200 points
Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Write four to five (4-5) page paper in which you present your full marketing plan from Assignments 1, 2, and 3
The specific course learning outcomes associated with this assignment are:
- Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
- Develop strategies to assess performance and achieve marketing goals.
- Create an effective marketing plan.
- Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
- Evaluate the basis for market segmentation and approaches to segmentation.
- Evaluate target customer segments and positioning products within these segments.
- Develop branding strategies for existing and new products.
- Develop pricing strategies and distribution channels for products.
- Analyze integrated marketing communications and its relationship to advertising strategy.
- Design customer satisfaction evaluation processes and quality assurance measurements.
- Evaluate marketing research tools involved in the marketing process.
- Use technology and information resources to research issues in marketing management.
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